Parameters

Barbara McLaughlan Consulting is an advisory business that works in government affairs with third sector organisations, patient groups, the pharmaceutical industry and public affairs agencies. Barbara’s ambition is to ensure that the initiatives she gets involved in have a tangible impact on patients or the way healthcare systems are run. The logo’s quirky letter c catches your eye and hints at her reputation for being solutions orientated and very proactive. And we’ve given the business its very own tartan inspired by the McLaughlan clan’s heritage and ancestral roots that morphs into grid-like supergraphics which speak of parameters, frameworks and structures to capture the essence of its work.